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05.22.2025
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Your Company Vehicles May Be Creating Risk

Reducing Distracted Driving: A Leadership Imperative

April is Distracted Driving Awareness Month, making it the perfect time to engage your team in conversations about the dangers of distractions behind the wheel. Distracted driving is an epidemic that can endanger lives, erode organizational safety cultures, and threaten business profitability.

As business leaders, you play a pivotal role in combating this issue by fostering a strong safety culture and implementing proactive measures to help your teams keep focused behind the wheel.

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The Impact of Distracted Driving

According to the National Highway Traffic Safety Administration, distracted driving claimed 3,308 lives in 2023 alone. Beyond the tragic loss of life, distracted driving incidents can inflict significant financial and reputational damage on businesses. For companies, a single incident can result in fines, litigation, increased insurance costs, and diminished public trust.

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Leadership’s Role in Eliminating Distractions

While individual drivers are responsible for their choices, organizations have the power—and the responsibility—to influence behaviors and help mitigate risks. A robust safety culture, supported by clear policies and consistent communication, sets the foundation for safer driving practices.

EYEBROW OPTION

The Impact of Distracted Driving

According to the National Highway Traffic Safety Administration, distracted driving claimed 3,308 lives in 2023 alone. Beyond the tragic loss of life, distracted driving incidents can inflict significant financial and reputational damage on businesses. For companies, a single incident can result in fines, litigation, increased insurance costs, and diminished public trust.
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EYEBROW OPTION

The Impact of Distracted Driving

According to the National Highway Traffic Safety Administration, distracted driving claimed 3,308 lives in 2023 alone. Beyond the tragic loss of life, distracted driving incidents can inflict significant financial and reputational damage on businesses. For companies, a single incident can result in fines, litigation, increased insurance costs, and diminished public trust.

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Leadership’s Role in Eliminating Distractions

While individual drivers are responsible for their choices, organizations have the power—and the responsibility—to influence behaviors and help mitigate risks. A robust safety culture, supported by clear policies and consistent communication, sets the foundation for safer driving practices.

EYEBROW OPTION

Leadership’s Role in Eliminating Distractions

While individual drivers are responsible for their choices, organizations have the power—and the responsibility—to influence behaviors and help mitigate risks. A robust safety culture, supported by clear policies and consistent communication, sets the foundation for safer driving practices.
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Here are eight actionable tips to help your team stay focused on the road:

  • Prepare Before Driving:
    Encourage employees to set GPS routes, adjust mirrors, and organize vehicle interiors before starting their journey.
  • Avoid Multitasking:
    Drivers should focus solely on driving. Tasks like texting, eating, or adjusting controls should be done only when the vehicle is safely parked. Note that texting while driving is illegal in most states in the U.S.
  • Establish Clear Policies:
    Implement a zero-tolerance distracted driving policy. Communicate expectations clearly and enforce them consistently.
  • Leverage Technology:
    Use tools that detect and limit cell phone usage while driving. These can help employees stay focused.
  • Limit In-Vehicle Communication:
    Reduce conversations with passengers and ensure pets, if allowed, are securely restrained.
  • Foster Personal Accountability:
    Share stories and encourage employees to reflect on how distracted driving could impact their loved ones.
  • Support Drivers' Needs:
    Allow drivers the flexibility to address personal issues by pulling over safely if necessary.
  • Avoid Driver Disruptions:
    Ensure company policies prohibit or limit calling or texting employees while they are driving. Customers should also be encouraged to contact office-based personnel instead of drivers directly.
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Commitment 
to Safety

Your dedication to safety not only helps to protect your employees but also reinforces your reputation as a responsible business leader. By taking a proactive stance on distracted driving, you contribute to a safer, more productive workplace while safeguarding your company’s long-term success.

  • Engaging Your Team

    To drive home the importance of this initiative, consider engaging your team with interactive activities, such as:

  • Team Discussions:
    Share impactful videos on distracted driving to spark meaningful conversations.
  • Pledges:
    Have employees sign a commitment to staying focused and eliminating distractions, reinforcing accountability.
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Ready to Learn
More?

Contact us today to learn how Acrisure can help your company improve safety or learn more about our business solutions now.

If your business is in the transportation industry, for example, fleets, freight companies, and paratransit businesses, take a moment to explore our business and insurance solutions for transportation businesses. We have the expertise to help you improve your safety and profitability.

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About the Author
Brian Fielkow
Acrisure Risk Resources
Brian Fielkow helps Acrisure clients grow their safety cultures and manage risk with his executive, operational, and safety leadership. Fielkow has published several books and articles, including Leading People Safely: How to Win on the Business Battlefield, co-authored with James T. Schultz.