In the News: Crain's Highlights Acrisure's Fintech Future

Acrisure recently announced that we will begin to unify the Company under a single brand to best represent our status as a global Fintech leader that offers multiple financial products and services to millions of businesses and individual clients. Over the next several quarters, we will organize by geographic region and operating platforms led by existing Acrisure Partners.

This transformation enables our sales professionals to take a total view of clients' needs and deliver an unmatched experience by pairing artificial intelligence with the expertise of our people. Additionally, growing awareness of the Acrisure brand through iconic partnerships and innovative digital marketing makes it more attractive and profitable for Partners to operate as Acrisure.

"It's out of this desire to do more to serve clients, but really an organic interest from the people who are operating the business at the front lines to say, 'This is how we feel we should be best represented going forward,'" said Elliott Bundy, Chief Communications Officer for Acrisure.

Crain's Grand Rapids Business recently featured Acrisure's accelerated fintech model and unification under the Acrisure brand.